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Dance Studio Owners

Do What You’re Meant To Do

(And, finally, start making real money doing it)

It breaks my heart when passionate, talented Studio Owners like you have to close their doors.

Because it doesn’t have to happen.

Hello... Clint Salter here,

I’m the founder of The Dance Studio Owners Association and I’ve been in your shoes.

You love dance. You love teaching. You love your students. But nobody taught you how to actually make a living out of it - how to be an accountant, a salesperson, a marketing guru, a collection agency, a manager, a secretary, and a mentor.

But that all changes today.

You deserve to do what you love… what drives you… what fills your soul. And more than that -- your students, your community deserve what you have to give. And all that other stuff doesn’t have to get in the way of your passion anymore.

"This is supposed to be my passion… what I’m meant to do… why is it so hard?"

I’ve been there. When I owned my own studio I was wearing all of the hats: Administrative Assistant, Accountant, Marketing Manager, Office Manager, Artistic Director, Costume Coordinator, Competition Manager and on and on and on…

If you're anything like I was, you’re doing it all but you don’t have the bank balance that matches the amount of hours you’re putting in. You’re tired of your business being called a “hobby” or a “pet project” by your family. It seems that everyone is holding their breath (and some days even you are) just waiting for the crisis that will send the whole operation crashing down.

Your personal life is taking a back seat to all of the tasks that need to be accomplished on a daily basis. You’ve lost all sense of BALANCE and the studio is starting to consume you.

Would it make you feel better if I told you that you’re not alone? Probably not -- you’ve seen the comments and complaints from other owners on forums before.

What WILL make you feel better is finding the solution. Getting off the hamster wheel and finally building the studio you’ve dreamed of.

You’re In The Right Place!

We can be that solution. I’ve worked with hundreds of Dance Studio Owners over the last 7 years helping them transform their business. I’ve shown them that there IS a light at the end of the tunnel and it’s not an oncoming train.

But I’ll warn you... you have to make some changes.

To put it simply, what you’ve been doing in the past has led you to where you are today. Of course, that’s not your fault.

Rarely in this industry do Studio Owners get any type of training or preparation for the monumental task of opening their own studio. We’re left to figure it out on our own through seemingly endless trial and error.

I’m here to tell you, that the pain of messing up… of making no money... of feeling burnt out... of wondering how much longer you can hack it... is completely unnecessary.

You need to take a PROVEN NEW PATH!

Take my word for it…you do NOT need to take on every role in your studio. You don’t need to answer parent enquiries 24/7. You don’t need to burn the midnight oil sending out invoices. You CERTAINLY don’t need to be forced to make a choice between family and your studio!

Imagine a World Where:

  • You didn’t wake up in the morning knowing you have a string of text messages and emails to reply to because it’s already taken care of by your administration staff or virtual assistant.
  • You have new student leads into your studio every week… instead of guess what marketing works… you already know (and it’s low cost).
  • You know exactly where your business is at financially because you’ve mastered your finances and developed a consistent cash flow by setting up new revenue streams?
  • You don’t have to chase down new teachers because your studio is the GO TO STUDIO that they want to work for.
  • Students and parents were referring people like crazy practically handing you excited, eager, hard-working, paying students.
  • Isn’t that where you want to be.

The simple and tragic fact of all of this…
Not all dance studios get there!

There are a lot of studios out there. Unfortunately, too many of these owners stay in the “hobby” phase and wind up either burning out or giving up before they have the opportunity to see their business soar.

I’ve worked in this universe for over 13 years now and I’ve concluded that those who never reach that point of success are those that do not commit to taking regular action. They don’t commit to mastering the ART of running a business, they don’t have access to ongoing education, and they haven’t found a mentor or like-minded peers to get advice from. In short, they avoid all of the important things that are required to move a dance studio forward.

So why listen to me?

So why listen to me

Yep… that’s a fair question. Who is this Clint guy and what makes him such an expert?

There's no easy or short answer – but an excellent question.

I was brought up by a single mother in public housing one hour out of Sydney, Australia. She worked her butt off to give me everything I could have ever wanted growing up. I still remember the day I went home from school after being bullied (I had learning difficulties and all I wanted to do was sing and dance) and I was upset. She told me that if dancing and singing makes me happy than that’s what I should continue doing. She said to me “Clint, there’s only one thing I want for you in your life and that’s for you to be happy!”

From that point forward I strived to be happy each and every day and I knew from an early age that I wanted to design my own life. I’m thrilled to say that I’m now living a life designed by me.

In short, dance changed my life.
I started dancing at the age of 9 in jazz then moved onto tap, ballet and hip hop. Then, in an odd turn of events (ask me the full story sometime), I started a dance studio with a friend at the age of 16 when my old teacher sold her studio. Parents came to me asking if I could teach their children as I’d been a student teacher since I was 14. A dance friend and I decided to do it so we opened up in a small studio located at a tiny community hall with 30 students. This was my first taste at running a business. Needless to say, I had no idea what I was getting myself into.

I loved dancing and teaching so of course it made sense for me to open a dance studio.

I didn’t realize how different it would be actually running a business.
After making a truck load of mistakes those first few years that cost hours and hours of time, late nights, breakdowns (a few bathroom floor moments) and money, I finally saw a light at the end of the tunnel after one conversation with the person who became my first business mentor. That conversation, and the time I spent with them learning and embracing what it took to run a business, completely changed my life and business.

Fast-forward 5 years and the studio was operating 6 days a week with a few hundred students with our classes at capacity. We had built a booming business and I was only 21. I sold my half of the studio to my business partner and started working as an agent at the top celebrity agency in Australia managing some of the biggest names in television and media.

I had no idea how dealing with the dance mums/moms back when I had the studio would help when I was dealing with high profile celebrities! Over the five years I was at the agency I was responsible for pitching ideas and securing commercial endorsements, licensing, publishing, television, radio and speaking deals for my stable of high-profile clients.

During this time I also created DanceLife, Australia’s largest online community for dancers and performers. Over the four years running DanceLife it became Australia’s go to destination for all things dance. It became an online resource for dancers, a large national dance competition (so I fully understand the competition space) and a learn to dance program that was placed in schools throughout the country. I sold this business after 4 years to move on to be the touring manager for the Tony award winning musical Jersey Boys that had me travelling internationally as I managed a team of 56 people.

After my time working at the agency, working on Jersey Boys and running my businesses I took some time out for me.

During my break I had a call from a Dance Studio Owner who wanted my help.
She was working a crazy amount of hours each week, never seeing her husband or children, and she felt like she couldn’t give her parents and students any! The worst part…the bank balance was emptying faster than she planned.

After working with her for a few months to turn the studio around I started getting calls from other Studio Owners in Australia and then the USA, Canada, New Zealand and the UK. For me, it didn’t feel like work. I was working with people I liked, in places I liked, doing what I loved more than anything.

I knew there was more I could do.
I wanted to share my knowledge with more Studio Owners on how to design their own life and create a thriving profitable studio. That’s when I founded the Dance Studio Owners Association and Studio Success Formula - the business growth online program for Dance Studio Owners.

Today, I’m often asked by Dance Studio Owners what makes a Dance Studio Owner successful? What makes them become the ones who run a thriving studio business?

I’ve boiled it down to a few key differences.

5 Reasons Dance Studio Owners Fail
(And How You Can Avoid Them)

Mistake 1

Trying to do everything

The truth is that you don’t HAVE to wear every hat in your business. But often, we do. For a number of reasons -- we think we can’t afford help, we don’t know who to trust, we think we can do it better than anyone else. But every minute you spend on a task that someone else could be doing is a minute you could be spending doing what truly only you as the owner can do… building your business and planning the future. And it’s another minute you’re not doing what you LOVE to do… working with your students, talking to new parents, and the other things that drove you to open a studio in the first place.

Mistake 2

Thinking of education as an expense

Many Studio Owners believe that they don’t have the budget or the time to invest in their continuing education -- learning about business, keeping up to date on the industry, taking classes. I’m telling you that you can’t afford NOT to keep learning and growing as a dancer, as a professional, and now, as a business owner. Every penny I’ve spent on education has come back multiplied. Education is an investment, not an expense.

Mistake 3

Inconsistent action (or... consistent wrong action)

Dance Studio Owners who are really living the life they want have committed to take regular action. And no, this doesn’t mean being “on” all the time. It’s about replacing all the ineffective tasks in your full cup and replacing them with only a couple of effective things that will increase your reach and revenue in your business. Then doing what works again, and again, and again.

Mistake 4

“Saving money” by not hiring (this is a huge mistake)

Like education, it’s easy to look at staff as an expense you can’t afford right now. But the right staff frees you up to focus on growth. I can show you how to hire the right way so the people you bring on board means more revenue, not less. And most importantly, put an end to the overwhelm and burn-out so that you love what you do all over again.

Mistake 5

Going at it alone

If you read my story above, you’ll notice that a huge turning point for me was finding a mentor… someone who had already walked the path I was on. Someone who had the success that I wanted in my business. This single action allowed me to short cut years of pain and struggle and many thousands of dollars in avoidable mistakes.

I’m not talking about just commiserating about difficult parents on a facebook group… I’m talking about real, actionable advice. Solutions to your unique and specific problems. All in a judgement-free, empathetic environment. A wisdom circle of people who aren’t just business owners, but studio owners like you… and successful ones. Imagine the power in that type of support system.

Thats what the Dance Studio Owners Association is all about!

That’s what the Dance Studio Owners Association is all about!

Members of the Dance Studio Owners Association are a tribe of passionate Dance Studio Owners from across the globe who each want to take their studio to new levels.

I want to make one thing clear, this Association isn’t for everyone. Before you read on, Dance Studio Owners Association isn’t for you if:

Who IS Dance Studio Owners Association for?

Who IS Dance Studio Owners Association for?

If you are any of the following, the Dance Studio Owners Association is specifically engineered for you.

You are:

Why THIS group?


I help Dance Studio Owners like you every day and I can honestly say that I don’t believe there is any other group out there that can help you the way our Association can through our tribe of like-minded Studio Owners plus the resources, online masterclasses, live events and of course my support and guidance (see below for all the resources you’ll have access to when you join).


Our Association is a community. It’s a community of Dance Studio Owners who have seen what I’ve not only produced with my own studio but my Studio Owner clients and members over 7 years. They’ve seen the results and they want to be a part of the action!


We’re also a tribe of people who like to have fun. We’re a very interactive and supportive bunch that will celebrate your wins and help you push through the challenges that arise from taking your studio to new levels.

You don’t have to do this alone anymore.

Don’t spend another night lying in bed awake wondering how you’ll ever take your studio to the next level. Wondering when you’ll finally feel like you “made it.” If you’ll ever be taken seriously… not only in the industry but by friends, family, and the community.

We give you the missing pieces to your business jigsaw puzzle.

Never before have I shared the level of information that you’ll receive inside of the Association. It’s not available in an information product or a one-day live event. In fact, it’s not available outside of our Association. This is the only place you’ll find how to information related to running a successful dance studio and when you join the Association today, it will be available to you.

You don’t have to do this alone anymore.

Jodi, Relevé Studios, USA

I've been greatly inspired by the creative marketing strategies, business streamlining ideas, community of owners uniting together and Clint's enthusiasm for helping others achieve their goals.

How Dance Studio Owner Association Works

How Dance Studio Owner Association Works

Our Association is a monthly membership program. Each and every month you’ll receive:

  • 24/7 access to me and the 300+ Association members from across the globe. Whatever problem you’re up against, someone in the Association has been there.
  • Answers within 24 hours to your specific question. No more digging through useless articles online. No more endless worrying or stewing in overwhelm. No more trial and error. Get the answer you need. Solve your problem. Move forward (How freeing is that?)
  • Expert business masterclasses with our hand-picked business experts to accelerate the growth of your studio. These are experts from every facet of business: marketing, finance, growth, and dance and they’ll give you industry-specific actionable strategies you can use immediately to grow. Go from dance teacher to CEO with the tools you need to run your studio.
  • Plus, don’t worry if you can’t make the online events as they are all recorded and added to our exclusive online member’s only library so you can watch them at any time.
  • Live Q&A call with me. This is where the rubber meets the road and we can really dig into those burning questions that need a more in-depth response. We’ll go into detail about the strategies and tactics needed to get to the heart of the problem. You’ll leave the call with a step-by-step action plan.
  • Access to exclusive Member Makeovers -- a 20-minute power coaching call where I answer members toughest challenges. Past calls have been on topics such as: how to hire and keep staff, how to find a new venue (shopping for the best deals, negotiating a lease, evaluating space), how to increase numbers in a new season, or how to determine if a new class idea is viable.
  • 50% discounts to our live events around the world. You’ll be the first notified when I put on a live event. These sold-out events completely transform studios during in-person workshops, seminars, and speaking events.
  • Discounts to the products and services offered by our association partners. My goal is to give you enough discounts on what you’re already buying to cover the cost of the program. We’re talking about retailers, competition fees, conventions, programs, software, and more.

Dana, Ignite Dance Studios Inc, Canada

I love the group because I feel like I have a team now. It's great to have a group of people that understand the challenges Dance Studio Owners face in a unique business environment. I also have so many ideas of what I want to do to build my studio - and the group is helping me map that out, along with a wealth of other information.”


Your Business Boost Bonuses

When you join the Association today, you’ll also receive access to past month’s Q&A coaching calls PLUS you’ll gain instant access to business mastery video trainings including:

  • Creating a Facebook advertising campaign to increase new student leads.
  • How to recruit a Virtual Assistant for your dance studio.
  • Goal Setting – My process for achieving your goals in life and business.
  • 90 day marketing plan – the step by step systems to market your studio over 90 days to not only enroll new students but retain existing ones.
  • How to plan, promote and profit from summer camps and workshops at your studio.


When you commit to making a shift in your business today and join the Association you’ll receive the video recordings from my live event Dance Studio Make Over LIVE.

This revolutionary event is worth the cost of the program alone. The 6+ hours of content include:

  • The 10 minute process for creating efficient and effective administration systems in your studio so it can run without you.
  • What technology you you need to be using in your studio to get more done in less time (there’s only 3 things you need).
  • The 3 biggest mistakes studio owners are making when it comes to hiring staff and teachers and how it’s sending studios downhill.
  • The 4 key roles you need to recruit for in your studio if you want to create a business that doesn’t need you 24/7.
  • Why students leave and the one thing you can do tomorrow to decrease drop outs by up to 50%
  • How to enroll a student in 7 days - from enquiry to signing the enrollment form. (We’ll give you the roadmap!)
  • Effective ways to use Facebook and Instagram advertising to target your ideal students and parents and, more importantly, get them to make contact with you!
  • How to increase your productivity and become more effective and efficient on a daily basis. It’s time for you to get your life back!
  • Why studio owners burn out and the fail-proof plan to avoid this in your business.
I sell this recording for $197 alone and this will be yours free today when you join us in the association.
John and Emma

John & Emma, Extreme Dance, NZ

We love the fact that we have found a community that will help us to go to the next level both with our business and personal development.

Yes, there are other options for growing your studio

I’m not going to pretend this is your only option. There are many other ways to grow your business. But, I truly believe (and members have told me) that this is the very BEST option out there.

You could:

Go at it alone

Of course this is probably what you’re doing already. You’re grinding through the day-to-day and figuring out what works best. You don’t have to do this! There are so many people out there who can save you pain, time, and yes, even money by sharing what they already know.

Read books

You could pour through business books and teach yourself just about everything you need to know. But which ones are worth your time? And what if you have a unique question? Where do you find the answer? I’m not saying that reading isn’t valuable… because it is, immensely. Inside Dance Studio Owner Association, I’ll occasionally recommend my must-reads. But it’s not enough.

Go to seminars and sit in workshops about business

You could end up going from one thing to another with information that isn’t designed to be applied to a dance studio. Or you end up with pieces of information and it’s up to you to put them together and make the strategies work.

Join the free dance studio groups on facebook

There are FREE Dance Studio Owner groups out there. I’ve been a member of them. Because they are free, these owners are less committed to growing their business and more likely to be looking for a place to vent their frustrations. How many more stories about dance parents can we read?

Get The Answers You Need Quickly To Move Your Studio Forward

Your Business Boost Bonuses

Venting may be fun (hey, we all do it), but this is not that group. Dance Studio Owner Association is an uplifting and educational environment where the members in the Association solve problems, share business growth ideas and support each other.

Consider this: If a problem arises quickly in your business, who do you reach out to or contact for a solid and proven solution? Joining an Association like DSOA gives you instant access to over 300+ Dance Studio Owners, some of whom would have solved your problem before. You often get an answer in minutes, not days, without the private coaching price tag.

Join the Dance Studio Owners Association today and get access to my 13 years of experience in business and the experience and knowledge of our business experts. Plus, let’s not forget that you will have access to other Dance Studio Owner members from around the world that will help you save the time and money trying to figure it out alone.

As I mentioned this is a monthly membership – but there is no contract!

If for any reason you’re not gaining massive value from being a part of the Dance Studio Owner’s Association, just email us and cancel at any time with no questions asked. I believe so strongly in this community and what you’ll receive from joining our tribe that I’m not going to lock you in for 6 or 12 months.


Stacey, Stacey's Dance Studio,USA

The group is full of fresh ideas and new friends to share in my profession. I think no one fully understands a Dance Studio Owner unless you are or have been one :).

More Love From Our Members

Getting Started NOW Is Easy!

I know, I know – by now you’re loving what you’re hearing but you’re waiting for the “cost” shoe to drop. Read on! I think you’ll be amazed at what you’re about to learn!

The Dance Studio Owners Association has taught Studio Owners from across the globe how to create 6 and 7 figure studios while transforming their lives and the lives of their students, staff and dance families. My current private clients are paying me $12,000 annually for my support and guidance. But…I’m not offering this for $12,000, or even $6,000 not event $100 per month.

I’m offering this for a small, monthly payment of just $97 and, as I said before, there are no contracts and no long term obligations.

However, if you choose to do so you can take advantage of the annual option. Simply pay for 12 months up front for just $799 and it brings the monthly payment down to less than $34 per month.

Getting Started NOW Is Easy

Stephanie, Children's Dance Theater & Prestige Dance Studio, USA

I love that it's not just about the concepts. Clint gives you the tools and technology to put the concepts into action.






$97 per month




It’s so simple! You can sign up as an Association member today by clicking the button below. Straight away you will receive access to the past member Q&A calls, business mastery video trainings plus for today only the video recordings from my live event Dance Studio Make Over LIVE.

Remember – this is all about your decision to TAKE ACTION! Get the guidance you need from myself, our experts and our studio owner community.


Betsy, Agoura Hills Dance and Performing Arts Center, USA

The community is supportive, non competitive and full of ideas. The members are others who truly understand the challenges we deal with every day.






$97 per month




Your Business Boost Bonuses

So there you have it! Now you know how the Association works, you know you need to overcome the challenges (you remember...the problems I know you’re facing which is why you came to this page!) and you know there’s a bigger future for you.

You also know it’s time to get consistent training! Let me take you by the hand each month and get you to the stage of mastering the art of running your dance studio as a highly profitable business. Let’s take your studio from where it is now to where you know it can go.

By joining the place where Dance Studio Owners from around the globe hang out, in that place of mastery and continued education, every single month you will receive very specific training to get you ahead.

Again, you can cancel anytime, there’s no risk.

Just click the Get Instant Access button below and let’s get started.

If belonging to part of a tribe that wants big things for their studio and their life excites you, then I dare say you haven’t made it this far by accident.

I look forward to welcoming you personally to the Association.


Lynn, LHQ Danceforce, USA

The group is full of great information to grow and keep up to date on what is working that also helps save us time.






$97 per month



What our other members are saying...

“It's like a roadmap to peace of mind. When I'm not sure what step to take next, all I need to do is ask a question in the forum and the correct path is laid out in front of me. It is the difference between a good night's sleep and a life of endless worry that my studio will fail.”
Natalie, BDC Dance Studios, Australia

“I am so enjoying learning more about how to improve my dance studio in a community of others that have the same aspirations.”
Holly, The Dance Connection, United States of America

“It gives you the tools, guidance and support to better your dance studio, and has reignited my passion for owning a dance studio. It actually has me excited about the business side of being a studio owner!”
Allyson, DanceVibe, United States of America

“Ideas, ideas, ideas! It's great to virtually brainstorm with other people facing the same challenges.”
Elly, Ballet North West Academy, United States of America

“I love the help I am getting to become organised and the contact with other studio owners that you can ask questions of. I love the fact the Clint is always prompting me to stay on top of my game, with all his straightforward advice.”
Michelle, M.A.A.D.A.Z Dance Studio, Australia

“Great information that is so relevant to running a successful dance studio!”
Wanda, Epic Dance Complex, Canada

“It's great to have advice from people actually doing it, not just general business advice, but strategies specific to dance studios.”
Amanda, Arts in Motion, United States of America

“Truly tailored, specific advice and support. Nota general business community that needs to be adapted to Dance - the one stop shop for sustainability and success.”
Lisa, Ardlair School of Dancing, Australia






$97 per month



What our other members are saying...

“Being a part of the group has kept me motivated to work on my business consistently. It is really nice to have a place where I can share an idea or concern about my studio. Knowing that I can reach out for thoughts is a nice comfort.”
Cynthia, South Carolina Christian Dance Theater, United States of America

“I love Clint's infectious enthusiasm and I also love the regular emails and Facebook updates!”
Juanita, DancEdge, Australia

“Clint has been a huge help! The community is encouraging!”
Michelle, Sangre de Cristo School of Dance, United States of America

“I love the help from other studio owners and Clint himself!”
Candace, Candance Academy, United States of America

“The amount of information is amazing. It helps keep me motivated and focused on my goals.”
Colleen, Dance Dynamics, United States of America

“I love the community of studio owners working together. It really helps with not feeling alone! I also love that Clint is so hands on with us.”
Sarah, Artista Dance Center, United States of America

“Being guided in the right direction and getting new ideas to advance the development I have already made for my studio.”
Emma, E-Motion Dance, United Kingdom

“I love reading posts from other studio owners to know that I'm not the only person that has similar issues and questions. There are new the group has many ideas that are wonderful for pushing our studio to the next level.”
Carrie, Sterling Silver Studio, United States of America

“Since joining the Association, I have been able to build my “tribe” by posting effective material, have more shares, likes, and views on our social media sites. We have also been able to implement new ways to configure our Open Houses and Registration events which are way more productive. With Clint’s leadership, vision, positivity, and belief in us and our industry, I would recommend any entrepreneur to join this amazing group. It is worth every penny!”
Debra, Frisco Dance Force, United States of America






$97 per month